Author Archives: admin
RFID Data Guard
This thin, lightweight sleeve, fits perfectly over your card and contains a specially designed shielding technology that completely nullifies the radio waves that transmit your card details to rogue readers.
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Scan Me! Ways You Can Use QR Codes
You’ve seen those black-and-white boxy symbols on billboards, in magazines, on store displays and more. But what are those things — and how do you put them to use at your next trade show booth? Let’s start with what it is: The block symbol at left is a Quick Response (QR) code that is read [...]
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Presents of gift cards and cash get wrapped up with issues of fairness
Whether you’re filling a Christmas list or pondering holiday bonuses, the message of a new Canadian study is the same: To foster fairness, avoid giving cash or gift cards. That’s because when it comes to our notion of what’s just, University of Toronto researchers have discovered perceptions change based on what’s being doled out. For [...]
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Awards Make the Best Motivator Especially in a Recession
David Plummer – PromoXpert Magazine Oct 2010 I have been in this business for 20 years and have seen my share of recessions. Arguably, this one is more of a challenge. Budgets are being slashed, but is this the time to cut spending on awards and employee recognition? I believe the answer is no, not [...]
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Advertising:
Donald O’Hara President and CEO PPPC PromoVantage Magazine – July 2010 Advertising: A means of communication designed to attract the attention of a target audience (consumers, users, voters, etc.) to influence a desired behaviour: to purchase a product, vote for a politician, reduce energy consumption, etc. Whenever the economy takes a dip, as we have [...]
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Magic Orbit