You’ve seen those black-and-white boxy symbols on billboards, in magazines, on store displays and more. But what are those things — and how do you put them to use at your next trade show booth?
Let’s start with what it is: The block symbol at left is a Quick Response (QR) code that is read by a smart phone with a camera.
How do these codes work? It’s simple: Users snap a picture of the QR code and get information delivered directly to their mobile devices. Typically, QR codes are used to direct visitors to a Web site, video or marketing content.
At a trade show, a QR code is a direct link to value-added content, giveaways, coupons, discounts and even engaging games and activities. A QR code can engage visitors with booth staff and it’s just cool enough to make visitors remember your booth.
With the growing popularity of smart phones, users’ ability to interact with QR codes has skyrocketed. Creating a QR code is easy and free. Search online for “create QR code,” and you’ll find many sites with applications that allow you to create your own code in just a few seconds.
Once the code is created, it can be inserted in any marketing material, printed or online.
Where should you display your QR code? Consider putting it on:
* the booth wall
* business cards
* SWAG
* t-shirts
* edibles such as cupcakes, chocolates or cookies
Get creative! Consider that visitors might wear those t-shirts around the show and further increase your visibility. Handing out edibles with your QR code does double duty by getting visitors engaged and generating very little in the way of litter.
How are QR codes used in trade show booths? A number of creative uses have started popping up. Try using QR codes:
* as part of a trade show map so that visitors can locate your booth
* to provide discounts, coupons and mail-in rebates
* to show videos about your products and services
* to show clips of your company’s presentations to encourage visitors to attend booth demos
It’s always a challenge to come up with new and exciting ways to attract visitors to your company’s booth, but QR codes have a number of benefits beyond simply looking cool.
Implementing QR codes into your marketing strategy is a great way to provide highly relevant and targeted information to your visitors. Another nice feature is that with proper setup, QR code responses are easy to track, so they can even help you determine your trade show ROI.
Scan Me! Ways You Can Use QR Codes
Let’s start with what it is: The block symbol at left is a Quick Response (QR) code that is read by a smart phone with a camera.
How do these codes work? It’s simple: Users snap a picture of the QR code and get information delivered directly to their mobile devices. Typically, QR codes are used to direct visitors to a Web site, video or marketing content.
At a trade show, a QR code is a direct link to value-added content, giveaways, coupons, discounts and even engaging games and activities. A QR code can engage visitors with booth staff and it’s just cool enough to make visitors remember your booth.
With the growing popularity of smart phones, users’ ability to interact with QR codes has skyrocketed. Creating a QR code is easy and free. Search online for “create QR code,” and you’ll find many sites with applications that allow you to create your own code in just a few seconds.
Once the code is created, it can be inserted in any marketing material, printed or online.
Where should you display your QR code? Consider putting it on:
* the booth wall
* business cards
* SWAG
* t-shirts
* edibles such as cupcakes, chocolates or cookies
Get creative! Consider that visitors might wear those t-shirts around the show and further increase your visibility. Handing out edibles with your QR code does double duty by getting visitors engaged and generating very little in the way of litter.
How are QR codes used in trade show booths? A number of creative uses have started popping up. Try using QR codes:
* as part of a trade show map so that visitors can locate your booth
* to provide discounts, coupons and mail-in rebates
* to show videos about your products and services
* to show clips of your company’s presentations to encourage visitors to attend booth demos
It’s always a challenge to come up with new and exciting ways to attract visitors to your company’s booth, but QR codes have a number of benefits beyond simply looking cool.
Implementing QR codes into your marketing strategy is a great way to provide highly relevant and targeted information to your visitors. Another nice feature is that with proper setup, QR code responses are easy to track, so they can even help you determine your trade show ROI.
~conventions.net